I Do Weddings started out life as ‘Bath Boutique Brides’ an online directory, but after quickly expanding to include venue styling, décor hire, consulting and fayres the client felt rebranding to a name that covers all the services was in order; and so I Do Weddings was born.
After the naming part of the brief, I explored various brand identities; the client was drawn to a design that centred around the element of glitz and sparkle – just as the business promises to sprinkle their ‘I Do’ magic for the special day. The cleverly linked letters supports the joining of couples as well as the collaborative working relationship I Do Weddings delivers making a couples’ vision become a reality.
